Product Description Examples

About 80% of my clients get stuck when it comes time to write their content.

Here are examples of different product descriptions:

High end Product Description:

From Coyuchi.com

“This vintage-inspired quilt draws from the artistry of traditional patchwork blankets, coats, and quilts. 4×4 squares of our own Organic Crinkled Percale™ Sheets are sewn into a checkerboard pattern, paying homage to the re-use of fabric remnants in classic quilting circles. Natural yarn is then handstitched into diagonal lines that hold the cotton batting in place. The underside is undyed Crinkled Percale™, which can be reversed for a neutral option.

• 100% plant-based softener
• 240 gsm organic cotton batting
• Shams sold individually
• 100% organic cotton grown + woven in India
• GOTS Certified + Fair Trade Certified cotton shell”

Beautiful Product description:

from blackbird.black This is how they describe my very favorite incense of all time ::swoon:: 

“SCENT NOTES: geranium, rose stem, moss, mint

Pronounced “eye” – meaning love in Japanese and Chinese. There’s a modern elegance about this ultra-green scent. Geranium’s dark, lush flora casts its rosy scent over perfectly symmetrical marble pathways. The soil is rich and never goes without water—the summer sun, shaded by architecture and foliage.

– 20+ cones per tin
– Burn time: 20 min approx.
– Scent lasts 2-4 hours (medium size room)
– Lid may act as a burner
– Reusable packaging
– Travel-friendly
– Handmade ”

Beautiful Product Description:

From YSL Lipstick (yslbeautyus.com)

“Made with 65% essential oils, the deeply moisturizing texture of this hydrating lipstick instantly melts into your lips, providing a sheer pop of color, instant hydration, smoothness, and all-day comfort.
After four weeks of continued application, your lips look healthy and more nourished.”

Sasssy Clothing Produt Description:

“Flirtatious loungewear that is cut in all the right places. Our A Peek Behind the Lace Bralette is made from soft modal fabric with a sexy sheer floral motif at front.

• Bralette
• Mesh back body
• Sheer motif at front body
• Lace trim
• Adjustable elastic straps
• Hook-and-eye closure
• Body: 95% Viscose, 5% Elastane; Lace: 66% Polyester, 34% Nylon; Lining: 100% Nylon
• Hand wash cold, line dry
• Imported”