Understanding your Client or Customer better

Copy and paste the following into a word document and answer as quickly as you can. The point is to brainstorm.

Demographics:

• Gender:
• Age:
• Location:
• Income:
• Business or Occupation If any:
• Rent or Own:
• Suburban, Rural, or Urban:

Psychographics

• Hobbies & interests
• What is their preferred social media platform?
• Where do they get their info from? What websites or publications do they read?
• How informed are they about your type of product/service?
• Do they currently use a competitor product or service? What do they already know about your industry?
• Are they technically savvy?
• How would you describe their personality?
• What do they like?
• What do they dislike?
• Are they type A or B?
• How do they prefer to communicate?

Buying Behavior:

• How do they usually buy?
• When do they buy?
• Where do they do their research?
• How do they make a decision on which one to buy? What is their role in the purchase decision?
• What influences their decision?
• What is the situation that triggers them to make the purchase?
• What would happen if they didn’t buy?
• What roadblocks might be preventing them from buying?