Entries by Breezie Castell

Quick Keyword tips

Use keywords your customer uses. Climb into your customers shoes and think about what words they use. Check the recommended searches on each search engine. For example, if your market is Etsy, check their ‘you might also like’ section for keywords For Etsy – use a tool like Marmalead or eRank to help guide you […]

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Affiliate Marketing

When you get money for referring someone to another company and they buy something.   “Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.” Wikipedia

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Should I combine my businesses?

A question I’ve gotten a couple times in the past is whether or not my clients should combine their businesses on their website. It just happened in fact. To make it simple I’ve put some examples below. The Examples with an X should use two separate websites, and the examples with YES, can combine the […]

How to get on Shark Tank

Before going on shark tank, you have to actually make sure the idea is going to work. They want to know first that people will want your invention, and then they want to see proof of that. Watch every episode to start understanding the full picture. The basic steps to getting onto shark tank are: […]

DIY Business Photos for Products or Portraits

Ride the Lighting Time of Day Find the brightest rooms in your home that have natural light. Pay attention to the direction of the windows and Use an App to measure the light Rent an airbnb with good lighting and a cool background Get a Backdrop Search for a cheap one Thank you for shopping […]

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How to structure an article

Basic Article Outline: Intro Paragraph Grabber sentence Main point Detail supporting statements segway to next paragraph Inner Paragraph 1 Tie first sentence to last sentence of previous paragraph to keep it flowing Detail supporting statements segway to next paragraph Inner Paragraph 2 Tie first sentence to last sentence of previous paragraph to keep it flowing […]

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How to organize your content

 I get asked this a lot for specialists or experts. You have a ton of knowledge but you’re unsure where to even begin. Here are my two favorite methods for organizing your Content when you feel like you have 200,000 ideas and are launching your business. Organize it into a blog Get a WordPress account […]