Entries by Breezie Castell

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What the hell do I put on my website?

You know you need a website but you don’t know what the hell to put on it ; in it ; etc. For starters, your business website should have at the minimum the following 3 basic sections: Info About you or your company What Product or Service you offer Contact information Other things you might […]

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Elements of a Business Plan

Cover sheet Executive summary Table of Contents History of the (proposed) business Description of the business Description of the market Description of the product(s) Ownership and management structure Objectives and goals Financial Analysis Appendices

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What is a Widget?

Widgets are small applications that add interactivity for the viewer in a website. Some examples are: Tag Clouds Category listings Latest Blog Posts Latest Twitter Feed Normally a widget is placed in a sidebar, but you can use them anywhere. It’s nice to have custom sidebars and widgets for different pages.  For example : on […]

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SWOT Analysis

The SWOT Analysis tool was developed by some guy in the 1970’s to quickly identify and weigh out an opportunity. It is used by Fortune 500 Companies around the Globe. ( That includes Breezie Castell Marketing ) Strengths: What are the current Weaknesses: What are the current pitfalls? Opportunities: What could go right? Threats:  What […]

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How to Make a Good Logo

A logo can be anything. The purpose of a logo is to help distinguish your brand, and be an easily recognizable symbol that people recognizable at a glance. Use the following formula as a guide. The 5 Elements of A good Logo: Memorable- Can your logo be recognized at a quick glance? Timeless – Avoid […]

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How to make changes to your Self-Hosted WordPress

1. Go To : http://www.yourdomain.com/wp-admin 2. Sign in (it will look like the image below)   3. Get acclimated with your Dashboard (screen below is what it looks like). This is where you can make pages, add posts, images, check stat’s , etc. ***** How To Make a New Post: From your dashboard (see steps above to […]

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7 Steps to More Traffic on your website

Some ways to encourage traffic are: Give freebies away, Post useful content that people want to see Write a LOT, have contests Use tags/labels Put the link of your blog on your facebook Tell your facebook friends when you post a new blog Wait. Google specifically wants you to earn your way up the list […]