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Quick, easy and effective marketing advice for small business owners.
This could have been called “what to do with your product or services page”, but basically I want to show you awesome ways in which you can layout and design the page which tells your viewer what they get from you. The goal of the services page is to inform your viewer what it is that you can do for them whether or not you include prices on your website. Ultimately, the goal of the whole website is to get the viewer’s money, so it’s important to do a lot of planning and background thinking about how the most effective way to set up your services page is. Read more
This could have been called “what to do with your product or services page”, but basically I want to show you awesome ways in which you can layout and design the page which tells your viewer what they get from you.
The goal of the services page is to inform your viewer what it is that you can do for them whether or not you include prices on your website.
Ultimately, the goal of the whole website is to get the viewer’s money, so it’s important to do a lot of planning and background thinking about how the most effective way to set up your services page is. Read more
I am on chapter 3 of Neil Patel’s free Content Marketing Guide — Get it here. The site is a little bit salesy with a ton of calls to action, but if content marketing is your gig (and it should be because it’s free Search Engine Optimization) then this guide is for you. It touches on all kinds of marketing , from keyword analysis to competitive research & it’s designed really cute.
Tell me if you get it and if you like it.
[x_button shape=”square” size=”regular” float=”none” href=”http://quicksprout.uberflip.com/i/132540-the-advanced-content-marketing-guide” title=”Neil Patel’s Advanced Guide to Content Marketing” target=”blank” info=”none” info_place=”top” info_trigger=”hover”]Get the guide[/x_button]
Here’s what he says in the article with the free guide:
You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no one breaks it down from A to Z.
That is why I decided to write The Advanced Guide to Content Marketing along with the help from our Crazy Egg blog editor, Kathryn Aragon.
Here’s what is covered in this 40,000-word guide:
- Introduction – a break down of what you are going to learn.
- Chapter 1: Build a Strong Foundation – why not make those important content marketing decisions now so you can lay a strong foundation? In this chapter, you’ll get to know your objectives, your target audience and your content strategy. You’ll also learn the technology and work flow that will help you meet your objectives.
- Chapter 2: Generate Clickable Ideas – having a content marketing plan isn’t enough. You need to be able to generate enough content ideas to keep you going for months, if not years. This chapter will teach you how to generate ideas for any industry.
- Chapter 3: How to Plan Your Content For Maximum Productivity – there are a lot of time-consuming aspects of content marketing. If you can’t figure out how to make the most of your time, you’ll find yourself drowning in content creation. This chapter will teach you how to be productive.
- Chapter 4: Learn to Write Content Like a Pro – I’ve blogged in the past about how I write my content, but now I’ve created a whole chapter on how you can become an excellent writer like Seth Godin.
- Chapter 5: 12 Content Writing Secrets of The Professionals – in this chapter you’ll learn what separates the pros from the beginners. If you want to be a great content marketer, you have to follow the secrets of the pros.
- Chapter 6: Templates for Quick and Easy Content Creation – people have written content on all sorts of topics in different styles. There’s no point in recreating the wheel, which is why I help you templatize everything.
- Chapter 7: Overcoming Common Content Marketing Roadblocks – sooner or later you’re going to get stuck. Whether it’s on the creation side, the promotion side or within any other phase of content marketing, this chapter will teach you how to overcome the roadblocks you’ll run into sooner or later.
- Chapter 8: The Other Side of Content Creation: Optimize for Search – Google and Bing can drive a lot of traffic. If you want your content to do well, you need to write it for humans and rank it on search engines.
- Chapter 9: Promoting Your Content to Increase Traffic, Engagement, and Sales – if you can’t generate revenue from your content marketing efforts, you won’t be doing it for too long. This chapter will teach you how to get an ROI from your marketing.
- Chapter 10: Driving Business Objectives With Content: 5 Simple Strategies for Monetizing Your Content – in this chapter, you’ll learn five methods for monetizing your content without advertising. Not all of them will work for every business, but all of them are valuable strategies that are being used successfully by other content marketers.
Click here to read The Advanced Guide to Content Marketing.
Conclusion
My hope is that you like The Advanced Guide to Content Marketing. As time goes on, I’ll try to keep the guide updated with the latest and greatest tactics. If you see anything that needs to be fixed, feel free to leave a comment below.
P.S. Don’t forget to tweet about The Advanced Guide to Content Marketing.
P.P.S. You would be doing me a HUGE FAVOR by reading The Advanced Guide to Content Marketing, sharing it via Twitter and Facebook, and by leaving me a comment to let me know what you think.
Payments using Paypal:
- First – log in to your bigcommerce store,
- Next, click settings
- Then, click checkout Settings
- After that, check which payment method you use
- Click the tab which says “paypal”configure using your information
Download Google Search Engine Optimization
You can’t pay to be at the top of Google. No SEO company can do this for your company. Here’s the in-depth guide which walks you through the various steps in which you can get your website higher and higher on the google search rank over time.
Here’s how you do it:
- Page Titles
- Meta Tags
- URL Structure
- Organized Navigation
- Quality Content and Services
- Anchor Text
- Alt Tags on Images (google robots can’t see pictures online) Read more
Everyone and their mother wants to have a business of their own. We skip over all the boring stuff and get right down to designing our pretty websites and our pretty logos. We spend thousands on pretty storefronts with fancy displays and sparkly signage.
If you skip over the market research and the business plan, you might as well take your money and flush it down the toilet. Save yourself the headache.
I’m going to give you some important topics to think about whether you’re just starting your business, or you’re already running your business. It’s never too late to think critically about your approach.
1. Everyone is doing the same thing as you.
What are you doing differently? You have to have a competitive edge that sets you apart from your clients. For example: I have had about 5 clients in the past 6 months that are “life coaches” for lack of a better term. They all do exactly the same thing. That’s fine; however, each of them have different specialties that sets them apart and that’s what is going to determine whether they sink or swim. Find out what your competitive edge is. Why am I going to hire you, and not the guy doing exactly the same thing?
Examples of what your competitive edge might be:
- The least expensive
- The best customer service
- The best variety
- The highest quality
Don’t try to do it all. You’ll water down your brand. Look at Wal Mart – the most successful store ever. They don’t try to be the best quality , and the least expensive — their competitive edge is that they’re the most convenient. They’re open all the time, they’re every where and you can get whatever you need from the same store. In fact, their customer service is shitty, and their product is shitty.
2. Check out what everyone else is doing
The best way to figure out how to compete, of course is to know what’s out there. Get your tough guy gear on and ask questions. Who is doing what you’re doing? How much are they charging ? How do they present themselves online? How is their customer service? Figure out what they’re doing and ; more importantly, what they’re not doing. How can you fill that void?
3. Fake it till you make it
My grandma said this all the time as a joke, but it’s a good concept for business because people have to trust you in order to get their money. Fake it till you make it.
I’m not telling you to lie; I’m telling you to fake it ’till you make it.
It’s called brand positioning, and it’s not really being fake at all. What I mean is position yourself as an expert. The only thing that makes Marie Forleo an expert in her field is that she calls herself an expert. We believe it. Even I do.
Wikipedia defines this as :
” The way by which the marketers attempt to create a distinct impression in the customer’s mind”
Last words:
The main thing to remember from this post is to find the one thing you’re amazing at in your business, what you do differently ; and do it strong.
What do you think? Respond below if you have anything to add! I would love to hear your thoughts.
