Quick, easy and effective marketing advice for small business owners.

What to include in your website

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Print the Website Brainstorming Worksheet <- click that link and it will either open in a new page or download!
So you know you need a website but you're a little lost as to what people normally include.

  1. A good rule of thumb is to ask yourself a few questions:
  2. What is the goal of my website?
  3. Who will be my audience?
  4. Should they be able to contact me from my website?
  5. What is my product or service?
  6. What do I want to “look like” as a business/brand?
  7. How can social media help me with my online presence?
  8. What other things can the internet help me accomplish in my business?

 Service Industry ( photographer, psychologist, yoga instructor, teacher, makeup artist )

  • About you 
  • Services
  • Pricing
  • Contact information
  • Gallery (if applicable) people like to see where you work and what you’ve done

Product / Store

  • Shopping Cart
  • About
  • Shipping Information
  • Return information
  • Privacy policy
  • Contact information

Hope this helps!!!

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Getting started with Instagram, Facebook, twitter, and Pinterest

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After downloading the app to your mobile device, open the application and  Press the “Sign up” button.
Set up your account:
Enter your
Email
Username
& password
Find Friends:
Using your contact list, Facebook and Twitter accounts ; Instagram will show you what friends are already on Instagram and give you the option to follow them. Click “Next” , and you’re on Instagram!
Go to Facebook.com and you’ll see the sit up area. Follow the prompts, and go through the steps. Some of the steps you can skip.
Go to facebook.com/pages and follow the prompts
 
 
Go to twitter.com and click “sign up”. Follow the prompts
 
 
To sign up for Pinterest, go to www.pinterest.com and select the button “Join Pinterest” at the top of the page.
You can register via Facebook, Twitter, or an e-mail address.
 
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Mobile optimized, mobile friendly, and responsive websites

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  What’s the deal with mobile websites and how do you know if yours is set up to work on people’s cell phones, etc.?

There are two main ways I can help you with that. One is to make sure it looks alright and is workable on most devices, and the other is to make alternate versions of your site.

The first thing to know -and the most important is that iPhones do not support flash. HAVING A FLASH WEBSITE IS THE SINGLE WORST THING YOU CAN DO FOR YOUR BUSINESS BESIDES NOT HAVING A WEBSITE.
So, how do you know if you’re set up with the best possible solution? First of all make sure your site is not using flash. Next, check your website on other people’s computers, cell phones and even if you don’t own an iPad, you can check how your website looks on one by typing in your web address at: iPadpeek.com .
If you still have questions, I’d be more than happy to answer them as we’ll as perform a diagnostics on your online marketing health. Send an email to : 
breezie@breeziecastell.com or use the contact form. 
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What the hell do I put on my website?

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You know you need a website but you don’t know what the hell to put on it ; in it ; etc.

For starters, your business website should have at the minimum the following 3 basic sections:

  1. Info About you or your company
  2. What Product or Service you offer
  3. Contact information

Other things you might want to include:

  • An image gallery
  • An online store
  • A contact form
  • Links to your social networking profiles
  • Testimonials
  • A blog
  • Pricing information
  • Terms and Conditions
  • Resources pertaining to your product or service

 

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Elements of a Business Plan

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Cover sheet
Executive summary
Table of Contents
History of the (proposed) business
Description of the business
Description of the market
Description of the product(s)
Ownership and management structure
Objectives and goals
Financial Analysis
Appendices

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What is a Widget?

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Widgets are small applications that add interactivity for the viewer in a website. Some examples are:

  • Tag Clouds
  • Category listings
  • Latest Blog Posts
  • Latest Twitter Feed

Normally a widget is placed in a sidebar, but you can use them anywhere. It’s nice to have custom sidebars and widgets for different pages.  For example : on the contact page, have related links in the sidebar, and a twitter feed, or facebook feed.

 

 

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SWOT Analysis

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The SWOT Analysis tool was developed by some guy in the 1970’s to quickly identify and weigh out an opportunity. It is used by Fortune 500 Companies around the Globe. ( That includes Breezie Castell Marketing )

  • Strengths: What are the current
  • Weaknesses: What are the current pitfalls?
  • Opportunities: What could go right?
  • Threats:  What could potentially go wrong?

Click the folder to Download the Free SWOT Analysis PDF:

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How to Make a Good Logo

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A logo can be anything. The purpose of a logo is to help distinguish your brand, and be an easily recognizable symbol that people recognizable at a glance. Use the following formula as a guide.

The 5 Elements of A good Logo:

  1. Memorable- Can your logo be recognized at a quick glance?
  2. Timeless – Avoid Trends.
  3. Versatile – Let your logo be flexible enough to change with your brand as you expand or change.
  4. Relevant – Don’t have a flame border if you’re an ice company.
  5. Simple – Cheaper to print, easier to recognize, fit’s better in a small square (facebook default pic )

 

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How to Change the Shipping Settings in your Bigcommerce Store

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Shipping:
  1. log in
  2. settings
  3. shipping settings
  4. zones
  5. United States
  6. edit methods
  7. add method
  8. choose the fed ex service you need
  9. configure using your information
  10. Test the prices
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How to make changes to your Self-Hosted WordPress

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1. Go To : http://www.yourdomain.com/wp-admin

2. Sign in (it will look like the image below)

 

3. Get acclimated with your Dashboard (screen below is what it looks like). This is where you can make pages, add posts, images, check stat’s , etc.

Wordpress Dashboard Screen

Wordpress Dashboard Screen

***** How To Make a New Post:
From your dashboard (see steps above to log-in) go to : posts> add new> (type in the big box) > click publish> then view your work at the “front  side” of the website www.yourdomain.com
***** Tip:
 It helps to have a few browser windows open so you can go back and fourth easily.
***** More info:
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