To make a reel video with music that syncs to the video, follow these steps on the Instagram app:

  1. Open the Instagram app and click the plus sign (+) at the bottom of the screen to create a new post
  2. Select “Reel” from the options
  3. Record or upload a video clip that you want to use in your reel
  4. Tap on the music icon on the left side of the screen
  5. Select your preferred music from the available options or search for a particular song
  6. Preview the song by playing it and adjusting the point where you want it to start within the video clip
  7. Record your video while the song is playing to ensure that the video and audio are synced
  8. Edit your video by adding text, stickers, and other effects if desired
  9. Once you’re done editing, select the cover image and add a caption
  10. Finally, share your reel video by posting it to your profile or sharing it with your followers.

Note: The instructions may vary slightly depending on the version of the Instagram app you are using.

In content marketing, your editorial calendar, or content calendar, maps out your content marketing ahead of time so that it’s ready to post, thought out, and organized.

This is important because for example bloggers have to have blogs prepared and events prepared ahead of time for holidays and events. Same with retail companies.

You will need:

  1. A google account
    1. Google for biz is a good idea, it’ll combine your storage plus free office software online AND a custom email (yourname@yourwebsite.com)
  2. Basic Knowledge of Google Sheets

Instructions:

  1. Create a spreadsheet in google sheets
  2. Set up your official Content Marketing Document and call it “Editorial Calendar”
  3. In the first sheet, call it ‘details’. This will be where your login information is stored as well as your keyword/hashtag/tag sets and any other information. This is also handy for when you get big and famous and hire assistants. They’ll have a much easier time working for you if your stuff is organized ahead of time.
  4. On sheet two, you’ll title it ‘content’ and start organizing your content details
  5. In the left column you’ll have your ideas list
  6. Include columns for the outlet, links to the description, hashtags, and everything else that will need to be included in your posts. This can get really busy, so take advantage of the additional sheets in your document.

Tips:

  • Familiarize yourself with sheets if you don’t already know. Also, there are plenty of templates for what you need.
  • Start with the bare minimum, and let your spreadsheet evolve naturally. Systems HAVE to happen organically in order to be effective. You’ll be switching columns around and color-coding things in no time!

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