Highlighting features of an item
Branding woman-owned businesses since 2011
HOURS:
M-F 9 a.m.-6 p.m., PT.
Hello! Im starting a new series to organize design inspiration for any publication you can think of. Feel free to peruse, as i thought it might be interesting. Use the tag inspiration
I’m starting with list designs here, and I will add and evolve each list as time goes by and I want to keep new inspiration.
This is really for my own record so I’m not going to say too much. Feel free to ask questions!
Clean list and info design layout great for health or wellness industry publications
Create them first, and then keep them in a spreadsheet. ONLY use those tags and categories. This will make it easy for visitors to find your content.
Here’s an example of a good category/tag hierarchy:
Categories (more broad):
Breakfast Recipes
Lunch Recipes
DInner Recipes
Snack Recipes
Tags (more specific):
low calorie, sweets, sugar free, superfoods, fruits, veggies,
vegan, vegetarian,
Facebook is a given. It’s the first social media you should have even if you don’t utilize it. Obviously it depends on where your clients are hanging out online, but pretty much everyone and their grandma is on Facebook so here are a couple easy ways you can use it.
1. Create a page for your business:
You really should have a facebook page for your business. I don’t think anyone would be taken seriously as a business if they didn’t. You don’t have to go crazy and post all the time, but you should at minimum have your information, hours, etc. on it. (see my post the bare-minimum of what to include in your website for an idea of what information to get together)
When it comes time to write down the information or copy in your website your mind goes blank: “WHO AM I ??? WHAT DO I EVEN DO?!” So here’s the starting point and you can build from here:
Answer these questions when thinking about your content:
(Remember this: it’s like writing out an invitation to a party or event)
WHO, WHAT, WHEN, WHERE, WHY, HOW
- Who you are
- What you do
- When you’re available
- Where you are located
- Why (Benefits or why people should work with you)
- How to reach you
Give it a test run in the comments below, and download my welcome packet for a free worksheet
(sample of worksheet below)
What to include in your website:
What to include in Home Page:
TAGLINE & PICTURE:
WHAT YOU DO:
QUICK CONTACT INFO:
BENEFITS OF WORKING WITH YOU
What to include in About Page:
HOW/WHY YOU STARTED:
YOUR STORY:
Services/ Products/ Work With Me Page:
OFFERINGS, PACKAGES, OR PRODUCTS:
Contact Page:
PHONE:
EMAIL:
MAILING ADDRESS IF APPLICABLE:
CONTACT FORM:
SOCIAL MEDIA URLS:
Wondering what to do/how to present the information on your services or “work with me” page? See below. These are from 2014 but it’s important to LOOK LOOK LOOK when you’re thinking about and planning your website or re-brand
Dean Street Society
Alright, I just can’t. I can’t wrap my peabrain around Dean Street Society’s amazing website. I really just… Who MADE this gem?! It’s so fun. All I want in my life is to build websites that make people feel how I feel when I look at this website.
Breaking it on down:
Hillary has broken her services down into uber-cool packages on a main page, and then more in depth on the sub-pages. See parts one and two. I’m totally going to buy every service of her’s one day.
I recently noticed the ‘grabber’ or ‘bribe’ on my site isn’t in my own voice. It’s an honest and fair trade – give me your email, and let’s have a consultation. The problem is that it’s not in my voice. I don’t talk like this:
“start with your FREE consultation”
I talk like this :
Here are another 6 Free online Tools to help your business Grow
1. Wufuu – Create Free forms online
Wufoo has really great options for smart forms, conditional responses, adding payment abilities and customized responses. It features a drag and drop interface, so it’s super fast to collect information from your visitors. It integrates with Stripe, authorize.net, MAILCHIMMMPPPP (hello) and all these other partners.
