Copy and paste the following into a word document and answer as quickly as you can. The point is to brainstorm.

Demographics:

  • Gender:
  • Age:
  • Location:
  • Income:
  • Business or Occupation If any:
  • Rent or Own:
  • Suburban, Rural, or Urban:

Psychographics

  • Hobbies & interests
  • What is their preferred social media platform?
  • Where do they get their info from? What websites or publications do they read?
  • How informed are they about your type of product/service?
  • Do they currently use a competitor product or service? What do they already know about your industry?
  • Are they technically savvy?
  • How would you describe their personality?
  • What do they like?
  • What do they dislike?
  • Are they type A or B?
  • How do they prefer to communicate?

Buying Behavior:

  • How do they usually buy?
  • When do they buy?
  • Where do they do their research?
  • How do they make a decision on which one to buy? What is their role in the purchase decision?
  • What influences their decision?
  • What is the situation that triggers them to make the purchase?
  • What would happen if they didn’t buy?
  • What roadblocks might be preventing them from buying?

Hi :) This post is about checking in with yourself and your business to get on track, see how you’re doing, and explore ways to improve and reach your goals.

Instructions:

Copy the text below the line and paste it in an email to yourself. Answer the questions openly and quickly.  Do this exercise when you’re relaxed and free of distractions. Or, you can think about the questions for a while and see what comes up for you.

Overall, how are you FEELING about your business

 

 

 

 

 

What are your business GOALS?

 

 

 

 

 

List 5 NEW ways to bring in additional streams of revenue from your existing model.

 

 

 

 

 

 

Who else could you market to that you aren’t currently?

 

What is keeping you stuck?

 

Complete this sentence:

 

If I could just _________________ Everything would be better.

Picture your dream life. Write it down below.

 

In very BROAD terms; write down the steps to get to your goals.

 

 

 

 

 

Re-Visit this list every time you need a business BOOST.