- Use keywords your customer uses. Climb into your customers shoes and think about what words they use.
- Check the recommended searches on each search engine. For example, if your market is Etsy, check their ‘you might also like’ section for keywords
- For Etsy – use a tool like Marmalead or eRank to help guide you in your SEO journey
- Google is the king of Search engines, and they tell you exactly what to do to get your content higher in the search ranking. Use their keyword tools
- If your target customer is a woman 24-70ish, Pinterest is a great research tool for learning about your demographic. They’re all on Pinterest.
MY TOP TIP FOR KEYWORD RESEARCH
Check the names of the boards people pin related content to on Pinterest. Usually they use terms more people use naturally, whereas you might use terminology that you’re familiar with because it’s your industry — but your customer might not be.
