Copy and paste the following into a word document and answer as quickly as you can. The point is to brainstorm.
Demographics:
- Gender:
- Age:
- Location:
- Income:
- Business or Occupation If any:
- Rent or Own:
- Suburban, Rural, or Urban:
Psychographics
- Hobbies & interests
- What is their preferred social media platform?
- Where do they get their info from? What websites or publications do they read?
- How informed are they about your type of product/service?
- Do they currently use a competitor product or service? What do they already know about your industry?
- Are they technically savvy?
- How would you describe their personality?
- What do they like?
- What do they dislike?
- Are they type A or B?
- How do they prefer to communicate?
Buying Behavior:
- How do they usually buy?
- When do they buy?
- Where do they do their research?
- How do they make a decision on which one to buy? What is their role in the purchase decision?
- What influences their decision?
- What is the situation that triggers them to make the purchase?
- What would happen if they didn’t buy?
- What roadblocks might be preventing them from buying?
