Tag Archive for: planning

Understanding your Client or Customer better

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Copy and paste the following into a word document and answer as quickly as you can. The point is to brainstorm.

Demographics:

  • Gender:
  • Age:
  • Location:
  • Income:
  • Business or Occupation If any:
  • Rent or Own:
  • Suburban, Rural, or Urban:

Psychographics

  • Hobbies & interests
  • What is their preferred social media platform?
  • Where do they get their info from? What websites or publications do they read?
  • How informed are they about your type of product/service?
  • Do they currently use a competitor product or service? What do they already know about your industry?
  • Are they technically savvy?
  • How would you describe their personality?
  • What do they like?
  • What do they dislike?
  • Are they type A or B?
  • How do they prefer to communicate?

Buying Behavior:

  • How do they usually buy?
  • When do they buy?
  • Where do they do their research?
  • How do they make a decision on which one to buy? What is their role in the purchase decision?
  • What influences their decision?
  • What is the situation that triggers them to make the purchase?
  • What would happen if they didn’t buy?
  • What roadblocks might be preventing them from buying?
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The bare-minimum information you should provide online for your business

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When it comes time to write down the information or copy in your website your mind goes blank: “WHO AM I ??? WHAT DO I EVEN DO?!” So here’s the starting point and you can build from here:

Answer these questions when thinking about your content:

(Remember this: it’s like writing out an invitation to a party or event)

WHO, WHAT, WHEN, WHERE, WHY, HOW

  1. Who you are
  2. What you do
  3. When you’re available
  4. Where you are located
  5. Why (Benefits or why people should work with you)
  6. How to reach you

Give it a test run in the comments below, and download my welcome packet for a free worksheet

(sample of worksheet below)

What to include in your website:

What to include in Home Page:

TAGLINE & PICTURE:

WHAT YOU DO:

QUICK CONTACT INFO:

BENEFITS OF WORKING WITH YOU

What to include in About Page:

HOW/WHY YOU STARTED:

YOUR STORY:

Services/ Products/ Work With Me Page:

OFFERINGS, PACKAGES, OR PRODUCTS:

Contact Page:

PHONE:

EMAIL:

MAILING ADDRESS IF APPLICABLE:

CONTACT FORM:

SOCIAL MEDIA URLS:

 

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SWOT Analysis

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The SWOT Analysis tool was developed by some guy in the 1970’s to quickly identify and weigh out an opportunity. It is used by Fortune 500 Companies around the Globe. ( That includes Breezie Castell Marketing )

  • Strengths: What are the current
  • Weaknesses: What are the current pitfalls?
  • Opportunities: What could go right?
  • Threats:  What could potentially go wrong?

Click the folder to Download the Free SWOT Analysis PDF:

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