Tag Archive for: Tips

Everyone is doing what you’re doing — how to compete in flooded markets.

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Everyone and their mother wants to have a business of their own. We skip over all the boring stuff and get right down to designing our pretty websites and our pretty logos. We spend thousands on pretty storefronts with fancy displays and sparkly signage.

If you skip over the market research and the business plan, you might as well take your money and flush it down the toilet. Save yourself the headache.

I’m going to give you some important topics to think about whether you’re just starting your business, or you’re already running your business. It’s never too late to think critically about your approach.

1. Everyone is doing the same thing as you.

What are you doing differently? You have to have a competitive edge that sets you apart from your clients. For example: I have had about 5 clients in the past 6 months that are “life coaches” for lack of a better term. They all do exactly the same thing. That’s fine; however, each of them have different specialties that sets them apart and that’s what is going to determine whether they sink or swim. Find out what your competitive edge is. Why am I going to hire you, and not the guy doing exactly the same thing?

Examples of what your competitive edge might be:

  • The least expensive
  • The best customer service
  • The best variety
  • The highest quality

Don’t try to do it all. You’ll water down your brand. Look at Wal Mart – the most successful store ever. They don’t try to be the best quality , and the least expensive — their competitive edge is that they’re the most convenient. They’re open all the time, they’re every where and you can get whatever you need from the same store. In fact, their customer service is shitty, and their product is shitty.

2. Check out what everyone else is doing

The best way to figure out how to compete, of course is to know what’s out there. Get your tough guy gear on and ask questions. Who is doing what you’re doing? How much are they charging ? How do they present themselves online? How is their customer service? Figure out what they’re doing and ; more importantly, what they’re not doing. How can you fill that void?

3.  Fake it till you make it

My grandma said this all the time as a joke, but it’s a good concept for business because people have to trust you in order to get their money. Fake it till you make it.

I’m not telling you to lie; I’m telling you to fake it ’till you make it.

It’s called brand positioning, and it’s not really being fake at all. What I mean is position yourself as an expert. The only thing that makes Marie Forleo an expert in her field is that she calls herself an expert. We believe it. Even I do.

Wikipedia defines this as :

” The way by which the marketers attempt to create a distinct impression in the customer’s mind”

Last words:

The main thing to remember from this post is to find the one thing you’re amazing at in your business, what you do differently ; and do it strong.

What do you think? Respond below if you have anything to add! I would love to hear your thoughts.

 

 

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How to Make a Good Logo

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A logo can be anything. The purpose of a logo is to help distinguish your brand, and be an easily recognizable symbol that people recognizable at a glance. Use the following formula as a guide.

The 5 Elements of A good Logo:

  1. Memorable- Can your logo be recognized at a quick glance?
  2. Timeless – Avoid Trends.
  3. Versatile – Let your logo be flexible enough to change with your brand as you expand or change.
  4. Relevant – Don’t have a flame border if you’re an ice company.
  5. Simple – Cheaper to print, easier to recognize, fit’s better in a small square (facebook default pic )

 

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7 Steps to More Traffic on your website

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Some ways to encourage traffic are:
  1. Give freebies away,
  2. Post useful content that people want to see
  3. Write a LOT, have contests
  4. Use tags/labels
  5. Put the link of your blog on your facebook
  6. Tell your facebook friends when you post a new blog
  7. Wait. Google specifically wants you to earn your way up the list
BONUS!
Labels are “searchable” terms. for example if I wanted to learn about eyeshadow, and you had a label for eyeshadow I would be able to find your blog better.
 Ping.fm is a website that posts to all your sites (blog, facebook, linkedin, youtube, twitter etc.) at the same time. This is good for exposure as well.
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What’s the hold up?

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Sometimes when we’re doing a project, we hit an invisible brick wall and we’re in the same spot forever. For some people it’s actually starting up their business. For others it’s releasing their product.

We have the button, but we refuse to push go.

Why do we do that?

Because we haven’t really discovered exactly why we’re not pressing go.

Today, ask yourself why you’re not pressing go, and get to work.

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5 Minute Business

All a business is; is a product or service. It’s having something that someone wants and trading them for something of value.

I’ve talked to so many people that say ” I really want to start a business but I want to do it the right way” . What is the right way?
The answer is that there is no right or wrong way.

You don’t have to have a store-front to have a business. You don’t have to have a business license (although you’ll eventually get a letter in the mail asking to please get one ) you won’t go to Jail because you haven’t paid taxes.

To have a business; ALL YOU NEED , is something someone wants.

Please comment or ask questions.

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20 Organizing Tips

Photo by jwlphotography

1. Saturday Cleanups:
Each Saturday, designate 30 minutes with the family to tidy. Give everyone a job or a goal and make it a family effort.
2. Focus on one room at a time: If you focus on just one room at a time, you’ll get more done. If something needs to go to another room, make a pile. Example: any coffee cups in the living room should be set aside until the end of the living room is cleaned. You save time and attention by focusing your efforts on smaller spaces at a time. Read more

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How to Send Mail from a custom Domain via Gmail

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How to Send Email from Custom Email Address

How to Send Email from Custom Email Address

  1. Log into your normal gmail
  2. go to settings (little gear icon at the top right corner)
  3. Mail Settings
  4. Accounts and Import
  5. Send Mail As
  6. Send Mail from a different address
  7.  Enter your info
  8. Log-into your other account and grab the code;
  9. G back to settings
  10. Enter the code
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Getting it up: Google SEO

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Google Search Engine Optimization

Download Google Search Engine Optimization

You can’t pay to be at the top of Google. No SEO company can do this for your company. Here’s the in-depth guide which walks you through the various steps in which you can get your website higher and higher on the google search rank over time.

Here’s how you do it:

  • Page Titles
  • Meta Tags
  • URL Structure
  • Organized Navigation
  • Quality Content and Services
  • Anchor Text
  • Alt Tags on Images (google robots can’t see pictures online) Read more
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